May 31, 2025: World No Tobacco Day.
On "World No Tobacco Day (WNTD)", this year, once again, WHO and public health champions from across the globe will come together to raise awareness about the harmful influences of the tobacco industry on youth.
Although cigarette smoking has decreased over the years due to phenomenal efforts by the tobacco control community, more must be done to safeguard people, more particularly the vulnerable youth groups.
According to 2022 data, worldwide, at least 37 million young people aged 13–15 years use some form of tobacco. In the WHO European Region, 11.5% of boys and 10.1% of girls aged 13–15 years are tobacco users (4 million).
Why the tobacco industry is targeting youth
To keep making billions of dollars in revenues, the tobacco industry needs to replace the millions of customers who die and those who quit tobacco use every year. To achieve this goal, it works to create an environment that promotes uptake of its products among the next generation, including lax regulation to ensure its products are available and affordable. The industry also develops products and advertising tactics that appeal to children and adolescents, reaching them through social media and streaming platforms.
Products such as electronic cigarettes and nicotine pouches are gaining popularity among youth.
The theme for 2025 is "Bright products. Dark intentions. Unmasking the Appeal," which sheds light on the concealed risks of tobacco products that are made to look attractive through enticing flavours and eye-catching packaging.
"Invest time and money in things which keep you happy, healthy and alive. Tobacco is made to kill you, stay away from it."
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